
The Visionaries

Sheldon Powe
Founder & Chairman
Sheldon Powe is a serial entrepreneur with many successful businesses to his credit. As the Chairman of Optimum Trading Limited, he oversees all aspects of the business and works with the management team to achieve growth in a complex recessionary environment. He also holds the position of CEO and Director of Markets and Commercialisation at Innovate 10x. As the former Group Chief Information Officer of Jamaica Money Market Brokers (JMMB), Sheldon has over two decades in his position as Head of the Technology Unit, creating and maintaining a highly professional, customer-oriented and innovative IT function. Sheldon holds a Bachelor of Science degree from the University of the West Indies, Mona and a Masters degree in Industrial and Systems Engineering from the University of Florida. His expertise is supported by various certifications, including Project Management Professional (PMP), Certified Information Systems Auditor (CISA), Certified Information Security Manager (CISM), Certified Scrum Master and ITIL V certified.

Jason Clarke
Chief Executive Officer
Jason Clarke is a dedicated business development professional with a wealth of experience in healthcare, finance, technology, education, and distribution. In his present role, Jason is responsible for the crafting of the overall strategy for the growth and development of the company. As the chief executive officer, he serves as the architect for major institutional transactions and key business opportunities. Jason has extensive business development experience in the Caribbean, United States, Central and South America, Asia and Africa. He holds a Bachelor of Science Degree from the University of the West Indies. Jason is currently a board member of the Jamaica Chamber of Commerce, a member of the Jamaica Computer Society and an adjunct lecturer in the department of Dentistry at the University of the West Indies in Jamaica.
Our Staff

Charmaine Witter
Dental Sales
Representative

Shelly-Ann Lawrence
Pharmacist & Medical Sales Representative

Dale Davis
Sales Representative

Andrea Ramsay
Operations Manager

Shaniece Willis
Support Specialist

Shanice Smith
Customer Care
Representative

Debbie Kerr
Accountant / Auditor

Andrew Montaque
Warehouse Supervisor

Kareem Gooden
Warehouse Assistant
