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The Visionaries


Ian Kelly


Ian Kelly is the Group Chief Financial Officer for the Derrimon Group and Divisional Director for Sampars. Ian is also the Chief Financial Officer and Company Secretary for Caribbean Flavours and Fragrances Limited and Woodcats International Limited.  He is a Certified Public Accountant (CPA) and holds both Bachelor's and Master of Science degrees in Accounting from The University of the West Indies. Ian also completed the Executive Development Program at Wharton Business School at the University of Pennsylvania. He serves on several Boards which include FirstRock Private Equity Limited, TyDixon Primary School, Reggae Marathon, FosRich Group of Companies Limited, Caribbean Flavours and Fragrances.


Dr. Michael Banbury


Dr. Michael Banbury is the Director and Co-founder of FirstRock Group. He is a Medical Doctor with a specialty in Primary Care and Diabetology. Dr. Banbury is a graduate of the University of the West Indies School of Medicine where he earned his Bachelor of Medicine and Surgery (M.B.B.S) and the Wharton Business School where his focus was in Distressed Asset Investing. He is also a Fellow of the Royal Society for Public Health (F.R.S.P.H). Dr. Banbury serves at the Board level of various Private and Public sector entities and brings a wealth of management and business development experience. He is also a Director of Dolla Financial Services Limitedand the Chairman of FirstRock Private Equity Limited and Medical Associates Hospital.


Christopher Yeung


Christopher P. Yeung is the Co-Founder and Managing Director of FirstRock Private Equity Limited (FRPE). In this role, he provides executive leadership over the portfolio companies’ holdings and is responsible for the achievement of the organization’s strategic goals and objectives, as identified by the Board of Directors. Mr. Yeung has over 12 years of experience in finance and banking, specializing in debt and equity financing, mergers and acquisitions, financial advisory, financial analysis, treasury, and asset management. He holds a BSc in Financial Economics from Centre College, USA, and an MBA (distinction) in Banking andFinance from the University of West Indies, Jamaica. He also completed the Executive Education Program in Private Equity at Harvard Business School. He currently serves as a director for My Ocean Limited and FirstRockPrivate Equity Limited.

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Sheldon Powe

Founder & Director

Sheldon Powe is a serial entrepreneur with many successful businesses to his credit. As the Founder of Optimum Distributors, he oversees all aspects of the business and works with the management team to achieve growth in a complex recessionary environment. He also holds the position of  CEO and Director of Markets and Commercialisation at Innovate 10x. As the former Group Chief Information Officer of Jamaica Money Market Brokers (JMMB), Sheldon has over two decades in his position as Head of the Technology Unit, creating and maintaining a highly professional, customer-oriented and innovative IT function. Sheldon holds a Bachelor of Science degree from the University of the West Indies, Mona and a Masters degree in Industrial and Systems Engineering from the University of Florida. His expertise is supported by various certifications, including Project Management Professional (PMP), Certified Information Systems Auditor (CISA), Certified Information Security Manager (CISM), Certified Scrum Master and ITIL V certified.

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Jason Clarke

Chief Executive Officer & Director

Jason Clarke is a dedicated business development professional with a wealth of experience in healthcare, finance, technology, education, and distribution. In his present role, Jason is responsible for the crafting of the overall strategy for the growth and development of the company. As the chief executive officer, he serves as the architect for major institutional transactions and key business opportunities. Jason has extensive business development experience in the Caribbean, United States, South America, Asia and Africa. Jason is currently a Director of the Jamaica Chamber of Commerce, Innovate 10X, Victory Educational Services, and Chairman of the Global Entrepreneurship network (Jamaica). He is also a member of the Jamaica Computer Society and an adjunct lecturer in the department of Dentistry at the University of the West Indies in Jamaica.  

Our Staff


Charmaine Witter

Dental Sales Manager


Business Development Manager

Tricia Dawson


Shelly-Ann Lawrence

Pharmacist & Medical Sales Representative


Shaniece Willis

Sales Representative


Andrea Ramsay

Operations Manager


Michael Jones

Business Analyst


Dale Davis

Sales Representative

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Debbie Kerr

Accountant / Auditor


Andrew Montaque

Warehouse Supervisor


Kareem Gooden

Warehouse Assistant

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