top of page

The Visionaries

Staff Photo Template.png

Sheldon Powe

Founder & Chairman

Sheldon Powe is a serial entrepreneur with many successful businesses to his credit. As the Chairman of Optimum Trading Limited, he oversees all aspects of the business and works with the management team to achieve growth in a complex recessionary environment. He also holds the position of  CEO and Director of Markets and Commercialisation at Innovate 10x. As the former Group Chief Information Officer of Jamaica Money Market Brokers (JMMB), Sheldon has over two decades in his position as Head of the Technology Unit, creating and maintaining a highly professional, customer-oriented and innovative IT function. Sheldon holds a Bachelor of Science degree from the University of the West Indies, Mona and a Masters degree in Industrial and Systems Engineering from the University of Florida. His expertise is supported by various certifications, including Project Management Professional (PMP), Certified Information Systems Auditor (CISA), Certified Information Security Manager (CISM), Certified Scrum Master and ITIL V certified.

WhatsApp Image 2022-08-11 at 5.19.20 PM.jpeg

Jason Clarke

Chief Executive Officer

Jason Clarke is a dedicated business development professional with a wealth of experience in healthcare, finance, technology, education, and distribution. In his present role, Jason is responsible for the crafting of the overall strategy for the growth and development of the company. As the chief executive officer, he serves as the architect for major institutional transactions and key business opportunities. Jason has extensive business development experience in the Caribbean, United States, Central and South America, Asia and Africa. He holds a Bachelor of Science Degree from the University of the West Indies. Jason is currently a board member of the Jamaica Chamber of Commerce, a member of the Jamaica Computer Society and an adjunct lecturer in the department of Dentistry at the University of the West Indies in Jamaica.

Our Staff


Charmaine Witter

 Dental Sales


Shelly-Ann Lawrence

Pharmacist & Medical Sales Representative


Dale Davis

Sales Representative


Andrea Ramsay

Operations Manager


Shaniece Willis

Support Specialist


Shanice Smith

Customer Care


group pic.png

Debbie Kerr

Accountant / Auditor


Andrew Montaque

Warehouse Supervisor


Kareem Gooden

Warehouse Assistant


Tashanee Tyrell

Office Assistant

bottom of page